Visuals whether its photos, graphics or video they all play a crucial role in how you portray your personal brand to your customers and clients. It’s important to remember that customers shop with their eyes and will often make decisions based on their first impression of someone.
Personal branding involves influencing the way potential customers see you and view your products or services, which is why personal branding photography can have such a massive impact. Professional photos are an asset and will serve you for years to come, they will save you time and money.
Here are a few of the ways that you would benefit from taking professional personal branding photos.
Use them on your social media platform. Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Real photos also help tell your business story more authentically. At the very least, you should always have a professional headshot on your website so that potential customers know who they are doing business with.
Place them in your email campaigns. Take your email blasts to the next level by including your photo in them.
Save time. When you’re approached by a publisher, you want to have a professional photo that you approve of on hand. When you rely on publications to take your photos, you need to rely on their photographers. This is your personal brand and you should have the final say in who takes your photos. You also save time in the sense that you don’t need to take additional time out of your day for the photos because you’ll already have them at your disposal.
Add them to your printed marketing materials. If you print your marketing materials on a regular basis, a photo can be used to make your brochures and business cards stand out.
Make your email signature memorable. Not everybody remembers a name but almost everyone can recall a face. Adding a photo to your email signature can make it more memorable.
Include them on your landing pages and websites. If you rely on landing pages to help you generate sales, adding personal branding photography to them can boost your results. Also making your web site unique in that each picture is yours not a stock image that has been used a 100 times.
Remember to refresh your photos often so that your personal brand is also reflected accurately. Hiring a professional brand photographer who specializes in storytelling can help you plan out your stories and connect with your audience better.
Need a photography service? Give me a call 205-641-0673 or email me at sartainpictures@live.com to schedule your complimentary consultation.
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Sartain Pictures 